Thanks for the love, Feeding America, 2018 WRX revealed, 3 cool clips, WinterFest, road surface freeze warning and more!
January 2017   |   |   Owner Benefits   |   Enjoy Life   |   SUBARU STARLINK
Subaru Insider Subaru - Confidence in Motion
Thanks for the love
Thanks for the Love
2016 was an exciting year for the Subaru family with over 615,000 new and returning drivers. Whether it's your fourth Subaru or your very first, we look forward to sharing many amazing miles ahead.
Cool Clips
Subaru and REI teamed up for a great cause. See what happens when dogs who spend their lives inside shelters or surrounded by concrete finally get to experience the awesomeness of the great outdoors.

Since 2008, Subaru will have donated a total of nearly $90 million to charity through its Share the Love Event. None of it would be possible without the help of the men and women who build the cars that put a little love in your heart.

Subaru Rally Team USA heads to the Upper Peninsula of Michigan for Lake Superior Performance Rally. With the championship already locked up, bragging rights are still on the line between Travis Pastrana and David Higgins.
2018 Subaru WRX & WRX STI
2018 WRX and WRX STI Revealed in Detroit
Subaru just unveiled the new 2018 WRX and WRX STI at the North American International Auto Show in Detroit. Both vehicles crank up the attitude with performance, comfort, design and safety upgrades, including:
 • Revised front-end styling for a more aggressive look
 • Suspension optimized for better handling and ride comfort
 • New 19-inch wheels, upgraded Brembo® brakes and revised DCCD All‑Wheel Drive give WRX STI a wider performance envelope
 • New RECARO® performance seats available
 • Performance Package option for WRX model1
 • New EyeSight®2 Driver Assist Technology safety features
 • Upgraded interior materials and quieter cabin
Subaru News
 Subaru WinterFest Seize the Snow Days
Calling all Winter Warriors
Subaru WinterFest is a one-of-a-kind mountain destination and lifestyle tour where guests can enjoy live music, food and beverages, craft coffee, daily giveaways, free gear demos and more. Experience Subaru WinterFest at any of our world-class partner resorts before winter calls it quits!
WinterFest dates and locations »
Did You Know?
Subaru has teamed up with the National Ski Patrol to help create a scholarship fund that sends patrollers and their dogs to Wasatch Backcountry Rescue's avalanche dog training school. For every Subaru information form received at WinterFest, Subaru will donate $1 to the scholarship fund.
Harman Kardon, OZO, Nordica, Lib Tech, Thule, Klean Kanteen, Under Armour

So Much To LoveSo Much To Love
0% APR Financing and great lease offers on all new 2017 Legacy, Outback and Forester models.3 Now through January 31, 2017.
See special offers »
Subaru Loves to HelpSubaru Loves to Help
To celebrate Subaru's eighth record-breaking sales year in 2016, Subaru will once again donate one meal4 for every vehicle sold in 2016 – 615,132 – to help Feeding America® carry out its mission of ending hunger in the United States. Feeding America is the nation's largest domestic hunger-relief organization.

Make It LastMake It Last
Subaru Service is the right choice for the care of your vehicle. Our factory-trained teams have received hands-on training from highly advanced Subaru technical instructors. They're equipped with Specialized Tools for accurate diagnosis and repair, use Genuine Subaru Parts that meet tested safety requirements and perform a free Multi-Point Inspection with each visit to help ensure that you will be satisfied – and safe – in your Subaru for many miles to come.

Love Performance?
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Subaru Badge of Ownership Ultimate Frisbee - Gaming - Social Media
Your opinion counts!
Cast your vote for the next lifestyle icon.
See what Consumer Reports has to say about Subaru
Read vehicle ratings, see brand rankings and watch videos from the Consumer Reports Autos Team.
Consumer Reports does not endorse products.
Your Love Stories
We recently caught up with the first 2017 Subaru Impreza owners to get their first impressions of their new vehicles.
Chris Townson
 Huntington, West Virginia
I have owned many vehicles of different makes, but this is my first Subaru. As soon as I saw the 2017 Impreza Sport 5-Door, I knew that it was the vehicle for me. The new body design, and styling, is the perfect mix of sport and functionality. I love the new 8" screen with Apple CarPlay. Also, the leather dash with red stitching adds an extra touch of sport to the vehicle. I can truthfully say I will never own a different brand after owning a Subaru.

Laura Noah
 Mobile, Alabama
I am thoroughly enjoying my new Subaru Impreza! Impressions: A smooth, quiet and very comfortable ride. Very sleek and stylish. Some of my favorite features are the automatic door/hatch unlock and the bright automatic headlights. Also, the adaptive cruise control, Apple CarPlay, and leather seats are wonderful. My husband, who is 6'1", is amazed at the roominess of the interior. The CVT creates a smooth drive and acceleration. The car is fun to drive!
♥ Subaru
Subaru is Kelley Blue Book's 2016 Best Overall Brand, Most Trusted Brand & Best Resale Value5
Learn more
Our pledge to do right because it's the right thing to do. Learn more »
Feed the Need
Feed the Need
In Whatcom County, Washington, one in five households rely on food banks. By matching donations to the Feed the Need community food drive, Dewey Griffin Subaru helped raise $10,000 in one week – contributing to the record-breaking total for the year of $215,000.
Read more »

  Fill the Forester
Fill the Forester
Subaru of Puyallup invited customers and employees to help fill a Forester on the showroom floor with school supplies for local children in need. They also donated $10 for each of the 77 Facebook shares promoting the event and held a backpack drive the following weekend!
Read more »
We receive many letters sharing the impacts Subaru retailers have on their communities. From those letters, we select retailers each month to be spotlighted for their efforts and, from those, a Retailer of the Year is chosen. Subaru of America, Inc. then gives $10,000 to the Retailer of the Year to help further their charitable initiatives!
Read Love Promise letters in Drive »
Share your story »
Subaru Gear
Cabin Throw Cabin Throw
Cuddle Up Travel Pillow Cuddle Up Travel Pillow
Revello Luggage Tag Revello Luggage Tag
  Free UPS Ground shipping on any size order being shipped within the continental United States. Promotion may be used only once per customer and must be entered at checkout. Promotion expires 12/31/17.
Exclusively for Subaru Owners
Guaranteed Trade-In Program
The Guaranteed Trade-In Program (GTP) guarantees the trade-in amount you will receive for your qualified Subaru vehicle when a new, later model year Subaru vehicle is purchased.6 Subaru vehicles are eligible for the Guaranteed Trade-In Program beginning after the first 12 months of ownership for a total period of six years from the vehicle's original warranty start date. This is unmatched in the industry!
Guaranteed Trade-In Program
Subaru Accessories
Thule® Ski and Snowboard Carrier   Thule® Ski and Snowboard Carrier
Carrier holds up to six pairs of skis or four snowboards securely with soft rubber arms that grip without scratching surfaces. Features a 30"-wide loading platform and includes four locks to securely lock skis and/or snowboards to the carrier and the carrier to the vehicle. Shop now »
Battery Warmer   Battery Warmer
Warms your vehicle's battery for easier starting in extremely cold weather. Plugs into a household electrical outlet. Shop now »
All-Weather Floor Mats   All-Weather Floor Mats
Custom-fitted, heavy-gauge floor mats help protect the vehicle carpet from sand, dirt and moisture. Not intended for use on top of Carpeted Floor Mats. Shop now »
Trailer Hitch Cover   Trailer Hitch Cover
Designed to fit the Subaru Trailer Hitch, this cover is made from rubberized exterior-grade plastic with a screen-printed Subaru logo in UV-resistant polyurethane. Shop now »
Make Your Subaru Your Own
Personalize your Subaru with Genuine Subaru Accessories, find factory replacement parts or stock up on maintenance items. Find a Subaru retailer »
Insider Tips
Road Surface Freeze Warning
Road Surface Freeze Warning When winter weather strikes in many parts of the country, drivers often face the added challenge of icy roads. Fortunately, Subaru vehicles equipped with a road surface freeze warning indicator7 can alert you to potentially slippery conditions based on outside temperatures.
Remember, the indicator is intended as a guide only. Drivers should check and monitor the actual condition of the road surfaces.
Be especially wary of black ice. According to AAA®, pavement with black ice will be slightly darker and duller than the rest of the road surface. It commonly forms on highly shaded areas, infrequently traveled roads, bridges and overpasses.
What Do You Think?
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  For other customer service-related questions, comments and product information, or to change your address or ownership information:
Contact Subaru »

  Wanted: Your Subaru love story. Joy rides. Adventures. Love notes.
Share your story »
1 Performance Package option for WRX Premium adds RECARO seats and high-performance brake pads.

2 EyeSight is a driver assist system which may not operate optimally under all driving conditions. The driver is always responsible for safe and attentive driving. System effectiveness depends on many factors such as vehicle maintenance, and weather and road conditions. See Owner’s Manual for complete details on system operation and limitations. Please remember to turn off EyeSight when going through a car wash.

3 Now through January 31, 2017, get 0% APR Financing on all new 2017 Legacy, Outback and Forester models. Other rates and payment terms available. Cannot be combined with any other incentive. Financing for well-qualified applicants only. Length of contract is limited. Subject to credit approval, vehicle insurance approval and vehicle availability. No down payment required. See participating retailers for details. Must take delivery from retailer stock by January 31, 2017.

4 $1 helps provide 11 meals secured by Feeding America on behalf of local member food banks.

5 2016 Kelley Blue Book Brand Image Awards are based on the Brand Watch™ study from Kelley Blue Book Strategic Insights. Awards calculated among non-luxury shoppers. For more information, visit Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc. Vehicle's projected resale value is specific to the 2016 model year. For more information, visit Kelley Blue Book's Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.

6 Guaranteed Trade-In Program Value may not be combined with other offers. Customer must take delivery of a new, previously untitled Subaru vehicle from a participating retailer inventory prior to vehicle's value expiration date. Only one trade-in offer per new Subaru vehicle purchased. The GTP Value is updated monthly and is available beginning after the first 12 months of ownership, for a total period of six years from the vehicle's original warranty start date. Vehicle values are based on the vehicle conforming to stated condition and mileage criteria found in the "Rules and Eligibility" section.

7 Indicator lights vary by model. Check the Owner's Manual for your specific vehicle.

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