More 2 Love Launch Event, Dining Out for Life, Sea Otter Classic, Spotify Playlist and more!
Subaru Insider   MARCH 2017
Exclusive One‑Time Event!
Get a private look at the all-new 2017 Subaru Impreza at the Subaru More 2 Love Launch Event. There will be great gifts and giveaways from our event partners, including Ray Ban®, Marmot®, Harman Kardon®,1 Starbucks® and Klean Kanteen®.2
The 2017 Impreza delivers value, versatility and peace of mind with standard Symmetrical All-Wheel Drive, improved fuel efficiency of up to 38 highway mpg3 and available safety features like EyeSight®4 Driver Assist Technology. Check with your Subaru retailer for event details!
Cool Clips
HomeLink allows you to integrate multiple devices easily into your vehicle and is available on all 2017 Subaru models. Watch this video to see how you can easily pair your garage door opener or gate opener to your Subaru or get detailed instructions for your specific Subaru here.

In this heartwarming Impreza commercial, we see the story of two families. Their lives are on very different tracks, but they still share some similarities – both are full of adventure, life and love.

Subaru award-winning safety features come from decades of continuous safety research and innovation. For 2017, we are rolling out two new exciting safety features available on all 2017 Subaru models.
Subaru News
Save the Date for a Meaningful PlateSave the Date for a Meaningful Plate
Dine Out to End AIDS on April 276
Dining Out For Life® hosted by Subaru is a restaurant-based event with a truly scrumptious call to action: Dine at one of the 3,000 participating restaurants in more than 60 cities across North America on Thursday, April 27, and that restaurant will donate a generous portion of the day's proceeds to fund HIV/AIDS care, prevention, education, testing, counseling and other essential services in their city.
Volunteer spokespeople include Ted Allen, host of Chopped on Food Network®, actor Pam Grier (Foxy Brown, Jackie Brown), designer Mondo Guerra, winner of Project Runway All-Stars on Lifetime®, and chef Daisy Martinez from Food Network's Viva Daisy!
Learn more »

National Wildlife FederationSubaru Loves the Earth
At Subaru, loving the environment means more than loving nature and the outdoors. It means working to preserve it. Subaru is proud to partner with organizations passionate about protecting the environment for future generations.
Through the Subaru Loves the Earth initiative, we help the National Wildlife Federation® preserve wildlife by restoring habitats. In April, hundreds of Subaru retailers across the country will display trunks filled with items that show how important (and easy!) it is to create a garden that attracts and supports wildlife. Some Subaru retailers have even built on-site butterfly habitats to support the Butterfly Heroes program.
Invite wildlife to your own yard and neighborhood by creating your own Certified Wildlife Habitat®!
Learn how »
FACT: Since 1970, 58% of wildlife has disappeared because their healthy habitat is disappearing. Learn more about Subaru Loves the Earth and the environmental work Subaru is doing.

Check out our newest owner online resource! SUBARU STARLINK For Owners is the place to go to learn more about STARLINK Multimedia features and STARLINK Safety and Security services, get answers to frequently asked questions, renew a subscription and more.
Sea Otter ClassicSea Otter Classic
April 20-23
A four-day "Celebration of Cycling," the Subaru Sea Otter Classic is regarded as the world's largest cycling festival. Part recreational biking, part competitive event, part festival, part expo and 100 percent fun, the Sea Otter Classic returns to Monterey, California, from April 20-23, 2017.
The action-packed cycling extravaganza features amateur and pro cycling events as well as family activities for all ages, attracting 70,000 fans from around the world.
Learn more and register here »

Share Your Family Traditions
Share Your Family Traditions
Do you have a creative take on a family celebration or tradition you'd like to share? We think the only thing that may be more fun than a great celebration with family and friends is your own unique, offbeat spin on one. Send a photo and caption to us and they could appear in an upcoming issue of Drive or on Drive online. Submissions due March 31, 2017.

Get It: Road Trip PlaylistGet It: Road Trip Playlist
Ready to roll down the window and turn up the volume? Our friends at audio partner Harman Kardon dreamed up a list sure to thrill when played on the available Harman Kardon sound system for the 2017 Impreza.
Tune in ►

I am a nature-loving gardener.
2nd. Butterfly. Gardener.
I am a nature-loving gardener
Display your passions with a FREE Badge of Ownership.
Your Love Stories
Snow-covered 2017 Forester XT
Baby's First Snow
The proverb "In like a lion, out like a lamb" rings especially true in Wisconsin. When March starts, it's still winter, and by the end of the month spring has (usually!) begun.
My brand-new 2017 Forester XT loved playing in the snow and showing off her skills on our daily drives and on spontaneous retreats from the urban landscape. We found small towns with welcoming stops for a cozy fire, comfort food and warm beverages. We even met other Subaru road warriors along the way! Instant family.
Now the snow has melted and we're already busy planning a springtime road trip. We can't wait for the adventures ahead. See you on the road!
— Jen Fischer, Milwaukee, Wisconsin
Editor, Subaru Insider
According to Kelley Blue Book, Subaru has the lowest 5-Year Cost to Own of all brands and the Crosstrek has the lowest 5-Year Cost to Own in its class for 2017.8
The Subaru Impreza, Legacy and WRX were each named Best Resale Value in their respective classes for 2017 by Kelley Blue Book's for the second consecutive year.9
Our pledge to do right because it's the right thing to do. Learn more »
Subaru Loves Pets
Subaru Loves Pets Timmons Subaru in Long Beach, California, supports Long Beach Animal Care Services in their mission to serve, protect and shelter homeless companion animals. The retailer recently hosted its annual Pet Adoption Event with the 1 Too Many Long Beach Animal Care Service team, where several lucky dogs and cats were placed into loving, forever homes.
Read more »

Helping the Homeless
Helping the Homeless Subaru of Wichita helped bring warmth to the homeless with hot meals and donations of more than 75 pairs of shoes, 200 jackets and long sleeved shirts, 300 toothbrushes, and 75 pairs of pants. They stayed out all night and helped a local group of students distribute the food and clothing until the wee hours of the morning. They even hired a stylist to provide haircuts to those in need!
Read more »
We receive many letters sharing the impacts Subaru retailers have on their communities. From those letters, we select retailers each month to be spotlighted for their efforts and, from those, a Retailer of the Year is chosen. Subaru of America, Inc. then gives $10,000 to the Retailer of the Year to help further their charitable initiatives!
Read Love Promise stories in Drive »
Share your story »
Subaru Gear
Free UPS Ground shipping on any size order being shipped within the continental United States. Promotion may be used only once per customer and must be entered at checkout. Promotion expires 12/31/17.
Exclusively for Subaru Owners
Guaranteed Trade-In Program
The Guaranteed Trade-In Program (GTP) guarantees the trade-in amount you will receive for your qualified Subaru vehicle when a new, later model year Subaru vehicle is purchased.10 Subaru vehicles are eligible for the Guaranteed Trade-In Program beginning after the first 12 months of ownership for a total period of eight years from the vehicle's original warranty start date. This is unmatched in the industry!
Guaranteed Trade-In Program
Subaru Accessories
Personalize your Subaru with Genuine Subaru Accessories, find factory replacement parts or stock up on maintenance items. Find a Subaru retailer »
Thule® Roof-Mounted Bike Carrier
Features self-adjusting jaws for precise frame hold and ratcheting straps to secure the front and rear wheels. Adjustable mounting clamps make it easy to install and switch between multiple (compatible) vehicles.
Thule® Roof-Mounted Bike Carrier
Thule Kayak Carrier
Cradles and securely transports one kayak up to 36" wide and up to 75 lbs. Features steel design and adjustable padding for added protection and a wide-mouth profile for easier loading and unloading. Carrier folds down when not in use.
Thule Kayak Carrier
Splash Guards
Durable splash guards help protect your vehicle's paint finish from stones and road grime. Sold as a set of four.
Splash Guards
Insider Tips
Three Reasons to Choose Genuine Subaru Accessories
Precise Fit
1. Precise Fit
Subaru Genuine Accessories are custom built to fit your vehicle.11 They are designed along with your Subaru, enabling the accessories to be customized to your vehicle for the best fit and function.
  Top Quality
2. Top Quality
Genuine Subaru Accessories are held to the same high-quality standards as your Subaru. Each accessory has been tested to guarantee performance, durability and fitment.
Design your Subaru to be more versatile and customized for what you love to do!
  Warranty Protection
3. Warranty Protection
Our Genuine Subaru Accessories meet all government-mandated regulations and are installed by factory-trained technicians. All Genuine Subaru Accessories come with a limited 3-year/36,000-mile warranty,12 whichever comes first. Our active lifestyle accessories manufactured by Thule come with an original purchaser's limited lifetime warranty.13
What Do You Think?
We'd love to hear what you think of the Subaru Insider so we can make it your best source for current Subaru news.
Leave feedback »

  For other customer service-related questions, comments and product information, or to change your address or ownership information:
Contact Subaru »

  Wanted: Your Subaru love story. Joy rides. Adventures. Love notes.
Share your story »
1 Harman Kardon is a registered trademark of Harman International Industries, Inc.

2 While supplies last. Thank-you gifts are limited to one per household. Subaru of America, Inc. and retailer employees are not eligible to participate.

3 EPA-estimated fuel economy for 2017 Impreza 2.0i Sedan models with Lineartronic® CVT at 38 highway mpg. Excludes Sport models. Actual mileage may vary.

4 EyeSight is a driver assist system which may not operate optimally under all driving conditions. The driver is always responsible for safe and attentive driving. System effectiveness depends on many factors such as vehicle maintenance, and weather and road conditions. See Owner's Manual for complete details on system operation and limitations. Please remember to turn off EyeSight when going through a car wash.

5 HomeLink and the HomeLink house icon are registered trademarks of Gentex Corporation.

6 While most cities will hold their event on Thursday, April 27, some have alternate dates. For more information on your area's event, visit and follow @DineOut4Life on Twitter.

7 Compatible smartphone and application required. For applications to operate, latest version of each application required. Data provided by smartphone is displayed on head unit screen. Some state laws prohibit the operation of handheld electronic devices while operating a vehicle. Smartphone apps should only be launched when vehicle is safely parked. Your wireless carrier's rates may apply.

8 2017 model-year vehicle's projected cost to own for the initial five-year ownership period is based on the average Kelley Blue Book 5-Year Cost to Own data which considers depreciation and costs such as fuel and insurance. For more information, visit

9 Vehicle's projected resale value is specific to the 2017 model year. For more information, visit Kelley Blue Book's Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.

10 Guaranteed Trade-In Program Value may not be combined with other offers. Customer must take delivery of a new, previously untitled Subaru vehicle from a participating retailer inventory prior to vehicle's value expiration date. Only one trade-in offer per new Subaru vehicle purchased. The GTP Value is updated monthly and is available beginning after the first 12 months of ownership, for a total period of eight years from the vehicle's original warranty start date. Vehicle values are based on the vehicle conforming to stated condition and mileage criteria found in the "Rules and Eligibility" section.

11 Excludes Roadside Emergency Kit and Severe Weather Companion.

12 Not all accessories are applicable to all models. Some performance parts are sold without warranty or with a warranty different from what is described here. Certain combinations of accessories are mutually exclusive. See your Subaru retailer for details.

13 Warranty applies to original purchaser only.

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