Active Military Discount Program, Iceman Cometh, Fan of the Month, Jack-o-Lantern Crosstrek, Daylight Saving Time and more!
Subaru Insider   OCTOBER 2017
= ★ =Active Military Discount Program
Subaru is proud to offer a special discount to active-duty members of the U.S. Air Force, Army, Navy, Marines, National Guard and Coast Guard. Qualified applicants can save between $1,300 and $3,300 off the Manufacturer's Suggested Retail Price (MSRP)1 depending on model and accessories. In addition, the VIP price will be further reduced by any applicable zone or regional cash incentives in effect at the time of purchase! For complete program details and eligibility information, contact VIP Program Headquarters or your Subaru retailer.

Heroes Among Us
The FREE Military Badge of Ownership shows your support and appreciation for those who faithfully served our country and those who still serve today. Order now!
2nd + Military
Cool Clips
Enjoy a classic Barkley TV spot! Since 2008, Subaru has donated nearly $20 million to the ASPCA® and helped support over 1,200 adoption events, helping more than 40,000 animals nationwide. Read about our new partnership with BarkBox and support of Adopt-a-Shelter Dog month in Drive.

See what happens when a young man repeatedly tries to win the affection of his new girlfriend's faithful – but very skeptical – old dog on their first road trip. No matter how bumpy the road, her faithful 2018 Subaru Crosstrek will be there for them every mile of the journey.

Watch Patrik Sandell and Chris Atkinson drive two iconic cars from Subaru of America's 50-year history. Then see if Subaru Rally Team USA captured the podium in Atlantic City at the halfway point of the 2017 Red Bull Global Rallycross season.
Subaru News
The Iceman Cometh
The Iceman Cometh
Subaru is the Official Vehicle of the Bell's Beer Iceman Cometh Challenge.
The Iceman Cometh On November 4, more than 5,000 riders from 38 states and Canada, Mexico and Europe will descend on Traverse City, Michigan, to put their fitness and cycling skills to the test.
The Bell's Beer Iceman Cometh Challenge is a safe and fast-rolling 28-mile mountain bike adventure from the Village of Kalkaska to Traverse City, Michigan, through the hardwoods, meadows and Nordic ski trails of the Pere Marquette State Forest. Additional events include a half-frozen 8-mile race for beginners and activities geared for young children 10 and under.
Join us!
Get the details »

Subaru: A Love StorySubaru: A Love Story
As Subaru of America celebrates 50 years, Drive magazine takes a look at key events that helped shape our company.
Also in Fall Drive, discover the Art of Apple Cider; take a Fall Colors Tour; see the All-New 2018 Crosstrek; explore the Kelley Blue Book®2 Awards; get to know the Posse Foundation; and more!
Fan of the Month
Fan of the Month
Dylan Medler is the October Subaru Fan of the Month.
Congratulations to Dylan Medler, the Facebook #SubaruFan​Of​The​Month for October. Dylan waited a long time to buy his dream Subaru, but in May 2017 he finally brought home his 2015 WRX STI.
The Subaru family is one I'm proud to be a part of, and one I plan to be a part of for the rest of my life. I have met many new friends and have gone on some great adventures. We've taken it camping, through questionable mountain roads and, my recent favorite: the Rocky Mountain Subaru Festival. It has gotten us where we needed to go every time, and it is a blast to drive in any condition.
Read the rest of Dylan's story on our Facebook page!

Subaru Badge of Ownership  Mountain Biking Needlework Dance
What's Your Favorite?
Cast your vote for the next lifestyle icon.
— Your Love Story —
"I love everything about my Subaru Crosstrek."
One of my favorite things is to turn it into a jack-o-lantern every October. I am a teacher, so my car is a hit at school and around town. My granddaughter loves it too!
— Lori Kaio —
Camarillo, California
Our pledge to do right because it's the right thing to do.
Building Homes
Building Homes
Faulkner Subaru made a generous donation to support a volunteer rider and purchase building supplies for the grassroots Bike & Build organization. Riders travel across the U.S. on road bikes, averaging 70 miles a day, while making hundreds of stops along the way to help build and restore homes.
Read more »

Preserving Beauty
Preserving Beauty
Tri-City Subaru employees joined in a cleanup day in the White Mountain National Forest to help keep it beautiful for generations to come. Volunteers covered more than 6 miles along the Kancamagus Highway and collected 30 bags of trash!
Read more »
Subaru Gear
WAS $13.75
NOW $11.00
Shop now »
Shop now »
Shop now »
Free UPS Ground shipping on any size order being shipped within the continental United States. Promotion may be used only once per customer and must be entered at checkout. Promotion expires 12/31/17.
Exclusively for Subaru Owners
Guaranteed Trade-In Program
The Guaranteed Trade-In Program (GTP) guarantees the trade-in amount you will receive for your qualified Subaru vehicle when a new, later model year Subaru vehicle is purchased.3 Subaru vehicles are eligible for the Guaranteed Trade-In Program beginning after the first 12 months of ownership for a total period of eight years from the vehicle's original warranty start date. This is unmatched in the industry!
Guaranteed Trade-In Program
Subaru Accessories
Cargo Tray
Helps protect the cargo area from stains and dirt while providing a surface that helps reduce the shifting of cargo while driving.
Cargo Tray

All-Weather Floor Mats
Custom-fitted, heavy-gauge floor mats help protect the vehicle carpet from sand, dirt and moisture. Not intended for use on top of Carpeted Floor Mats.
All-Weather Floor Mats

Splash Guards
Durable splash guards help protect your vehicle's paint finish from stones and road grime. Sold as a set of four.
Splash Guards
— Insider Tips —
Fall​ ​Back:​ How​ ​to​ ​Adjust​ ​Your​ Subaru​ ​Clock for​ ​the​ ​End​ ​of​ ​Daylight​ Saving Time
More sleep, less daylight. The end of Daylight Saving Time is near, so don't forget to change your clocks when you wake up on Sunday, November 5!
While many of the electronics you use on a daily basis will automatically adjust on their own, the clock in your Subaru needs to be changed back one hour. Resetting the time on your dash requires minimal time and basic guidance that varies by model and model year.
User Manual
Consult​ ​your​ ​Subaru​ ​owner's​ ​manual​ ​for​ ​easy,​ ​step-by-step​ ​instructions.​ Don't feel like walking to your glove box? Visit and download the owner's manual there.
    Play ►
Search​ ​for​ ​an​ ​instructional​ YouTube ​video.​ ​Helpful tutorials for many Subaru models are just a few clicks away!
Set the clock on the 2017 Forester ►
What Do You Think?
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  For other customer service-related questions, comments and product information, or to change your address or ownership information:
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  Wanted: Your Subaru love story. Joy rides. Adventures. Love notes.
Share your story »
1 MSRP does not include tax, title and registration fees. Specific models may be excluded. All other models are subject to availability and retailer discretion. Limited time offer subject to change without notice. Terms and conditions apply. Prior sales excluded. This offer replaces all existing offers. Valid in the U.S. only, except Hawaii. Cannot be combined with any other SOA promotional offers, coupons (such as auto show or internet coupons) or direct mail offers (except Subaru Guaranteed Trade-in Program [GTP], $500 Subaru Added Security® Maintenance Plan Coupon or Subaru Reward Dollars).

2 Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.

3 Guaranteed Trade-In Program Value may not be combined with other offers. Customer must take delivery of a new, previously untitled Subaru vehicle from a participating retailer inventory prior to vehicle's value expiration date. Only one trade-in offer per new Subaru vehicle purchased. The GTP Value is updated monthly and is available beginning after the first 12 months of ownership, for a total period of eight years from the vehicle's original warranty start date. Vehicle values are based on the vehicle conforming to stated condition and mileage criteria found in the "Rules and Eligibility" section.

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