When Subaru of America, Inc. (SOA) planned its National Business Conference in New Orleans for 2012, it wanted to do something for the city that had been devastated by Hurricane Katrina. SOA believes that part of its Corporate Social Responsibility is to support those areas of the country where help is required. New Orleans is still trying to overcome the effects of Hurricane Katrina in 2005, and SOA became aware of the Make It Right Foundation.
The Make It Right Foundation is helping to rebuild the Lower 9th Ward in New Orleans – an area that was particularly devastated by Hurricane Katrina – by constructing ecologically friendly homes specifically designed to withstand hurricanes. They also are energy-neutral. Each one costs $150,000 to build. (See makeitrightnola.org for details.)
SOA donated the cost of one home and then challenged its dealers and employees to match the contribution.
Other donations based on the SOA meeting centered around the event’s carpeting, flooring, and decorative foliage. Arrangements were made with the New Orleans area Habitat for Humanity® to use the carpeting in the houses it was building. Plus, plants brought in for the meeting were donated for parks in one section of the city.