In November 2012, Subaru of America, Inc. won a live radio broadcast of local Philadelphia rock station WMMR’s “Preston and Steve” morning show. The remote broadcast took place at Subaru headquarters in May 2013. But the real winners were hundreds of thousands of people throughout Greater Philadelphia (aka the Delaware Valley).
Last year, for the third consecutive year, Subaru donated more food to Preston and Steve’s annual Camp Out for Hunger food drive than any other single donator. That’s how Subaru won the live broadcast.
This December 2-6, the company’s employees will band together to try to do it again.
“Staying involved in the community through philanthropic activities reaches to the core of who we are as a company and as associates of Subaru,” said Subaru Philadelphia Zone Director Matt Ritter. He has been responsible for galvanizing the Subaru team to donate so heavily to the Camp Out campaign since 2008.
How heavily has Subaru donated? Of the 627,678 pounds of food contributed by all Camp Out participants in 2012, Subaru was responsible for 326,448 pounds – more than half.
To donate such a staggering amount of food, Subaru called upon some outside help – owners like you. It hasn’t been easy, but together Subaru and its owners have ensured that the more than 900,000 Delaware Valley locals who go hungry every day get the food they so desperately need.
“It’s exceptionally challenging, but worth every bit of the effort,” said Ritter of the joint food collection initiative.
The donated food is funneled through Philabundance, the region’s largest hunger-relief organization. Camp Out plays a critical role in helping Philabundance accomplish its mission to drive hunger from Delaware Valley communities.
WMMR entices the residents of the Delaware Valley to donate such an amazing amount of food by throwing a party in a parking lot.
“The week of Camp Out is just as crazy in person as it is over the air,” gushed Ritter. “Preston and Steve and their crew actually camp out in the parking lot of a mall the entire week, and their listeners come out to watch them broadcast live. People are there throughout the night, and it’s really a great time. Live bands play, and live on-air guests seem to always make a splash with outrageous ways to arrive at the event. It’s a lot of fun!”
He’s not the only one who feels that way.
WMMR DJ Paul “Jaxon” Miller broadcasts his radio show live from Camp Out each year, and he has a great time participating in the food drive.
“You know, it’s pretty cool, but it came from humble beginnings,” he said. “I think Preston and Steve actually did this when they were at [former Philadelphia rock station] Y100, and I think they did it bare bones, like a North Face® tent or something [laughs].
“Now we’ve got a giant heated tent and food and bands and music. It’s turned into this really cool event, for a great, great cause. Every year they break the record from the year before when it comes to raising money and food for the less fortunate, which is a wonderful thing. It’s a wonderful thing.”
Witnessing the food drive’s benefits has inspired Ritter and the rest of Subaru to make an effort to give more each and every year.
“We are inspired by the generosity of our retailers, customers, and associates in not only the donations,” commented Ritter, “but also their volunteer time to sort food at Philabundance after the donation. We are making a difference on many levels, and this is what Subaru is.”
Read about WMMR DJ Paul “Jaxon” Miller.