The Alive at 25 program is designed by the National Safety Council to help reduce the number of violations, injuries, and fatalities incurred by drivers between the ages of 16 and 24. In New Jersey, this program is led by the New Jersey State Safety Council.


At least 75 communities in New Jersey have implemented the Alive at 25 program. Statistics have shown a decrease in teen driving crashes in New Jersey from 57,000 a year in 2005 to 47,000 in 2010, according to Council President Bill Margaretta. 


Subaru of America Support


“There are three obstacles to getting these programs into schools, which is why Subaru support is so important,” according to Margaretta. The obstacles are getting the program into the already scheduled school curriculum, training the facilitators, and the cost associated with the program and the books. Support from Subaru has helped train program facilitators and buy program books for schools as well as helping to offer this program to the public.




Each location has facilitators who are trained for two-and-a-half days and then are observed before becoming certified to deliver the program. Facilitators are an essential component in getting students to share situations, and they are taught observance and moderator skills to engage the students in productive and necessary discussions. 


Public Program


Subaru also has helped with holding a pilot program, since most of the Alive at 25 programs are taught in schools. This program was delivered to Subaru employees and their children and focused on new drivers and the fact that youths 19 to 21 years old are still at a high risk for crashes. 




The program utilizes a Subaru Forester that has been wrapped in "Alive at 25" graphics. It serves as an excellent visual tool for the program and is a great conversation piece. In addition, it opens doors for the program being administered at additional schools.


For more about the Alive at 25 program, go to


For more about the New Jersey State Safety Council, go to


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