Subaru Honored with Fatherhood Award™


The National Fatherhood Initiative (NFI) – a fatherhood renewal organization that engages fathers in the lives of their children – has recognized the Subaru Baby Driver television commercial with its Fatherhood Award. Since 1997, Fatherhood Awards have been presented to individuals, corporations, and organizations that encourage involved, responsible, and committed fatherhood. (Learn more at


Roland C. Warren, the president of NFI, stated that Baby Driver “... is worthy of a Fatherhood Award because it taps into a characteristic that all good dads have – the desire to provide for and protect their children. [The] message of ‘Love’ is clearly communicated through this dad’s concern for his daughter’s safety on the road, and NFI is honored to recognize Subaru for celebrating dads in this way and providing vehicles that give dads peace of mind.”


The spot was nominated for the “Best Commercial” Emmy® award in 2011.


Watch the Baby Driver commericial.




Subaru Gear Dog Photo Contest



Does your dog love your Subaru as much as you do?


Subaru is proud to bring people and pets together!  Submit a photo of your dog in or near your Subaru vehicle for an opportunity to win the Subaru Gear Dog Photo Contest.


Contest photo entries must be received between December 22, 2011, and January 26, 2012.



Visit for contest details, entry information and Official Rules.*


* No purchase necessary. Open to legal residents of the 50 states and District of Columbia who are 18 years of age or older and own a dog and a Subaru prior to December 22, 2011. Void where prohibited. Sponsored by Subaru of America, Inc.


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